2012 – A Viral Success ?


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Early this year, the news floated that the World will end in the year 2012, there are many reasons for the same,

Few came out with, the new century would bring about total destruction, and no one would survive,

Few believed that Earth is slated for another ice age, which will kill off all living things.

Others said, according to astronomers, billions of years from now, the s­un will become a red giant, expanding to a size larger than the Earth’s orbit and consuming Earth in the process. Even if the planet somehow survives, the sun will eventually shrink, becoming a white dwarf and gradually cooling off until it can no longer warm anything in the solar system.

Many doomsayers hang onto the idea that this ancient calendar is a ticking time bomb signalling our fast-approaching demise during the 2012 winter solstice.

But here’s what NASA scientist David Morrison at the Ames Research Center in Moffett Field, Calif., told Discovery News.

Oct. 22, 2009 — contrary to what you may read on the Internet, the world is not going to end in 2012. A rogue planet named Nibiru is not on a collision course with Earth. And a solar flare won’t toast the planet.

It’s all fiction, though the makers of the film “2012” may lead you to think otherwise.

“I don’t have anything against the movie. It’s the way it’s been marketed and the way it exploits people’s fears

Morrison has launched a counter-attack through his “Ask An Astrobiologist” online column, which he says has gotten more than 1,000 questions about the end of the world.

Scientific misinformation about 2012 has been ramping up for a few years, with more than 200 books and 1,000 Web sites purporting to explain various doomsday scenarios.

Sony Pictures is behind a particularly viral campaign to build publicity for its upcoming apocalyptic movie “2012,” which debuts on Nov. 13.

The company has set up an interlinked family of Web sites and Facebook pages to infuse a sense of reality to its fictional work.

The point is Sony Pictures have marketed the movie in an amazing way; it created the hype about the story which was fictional and made it look real. The promotion of the film now looks like; it’s a true story which is surely going to happen in 2012.

The end which might happen, which might not happen, the myth has been made factual and pushed in the minds of the people just to promote a film. Amazing way to market anything, it’s completely innovative thinking, in the world of Global Warming where people are scared of not taking any step to protect the environment, scare them and scare them to the core. After that, hype the release of the movie and say WE WERE WARNED.

There might be something happening in 2012 as per medieval calendar, but that doesn’t mean it’s going to happen for sure.

The story got authenticated coz of different media channels promoted it; news channels are the only credible medium where people have some trust to it, they believe them and what they show but now a days they run after innovative stories which gives them high TRP. It’s not far that media channels will not be left with any credibility amongst people.

After effect of the news is, people everywhere around the globe are scared that 2012 the world is going to end. 2012 the year is top of the mind in the consumers head but come on guys you can’t spread panic around just to promote a film.

The problem is people are going to watch the movie any which ways, it’s the best entertainment for the people around the globe there’s no doubt about it, but the fact remains I am writing the story coz they have scared people around me, they have scared the world. The bad word has already started spreading.

Mr. Morrison assured that nothing is going to happen in 2012, we don’t know how true that is but if seriously nothing happens in 2012 then who would be in trouble? Can you guess???? Sony Pictures, I doubt, the trouble will be faced by media channels ofcourse not directly but indirectly and the credibility of media houses any which ways going down, they are pushing it more down.

Be Aware: The End is near but not of our Planet…

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Ashish Shakya

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