Archive for March, 2010

SUBvert – Inspiring interviews of successful people

Few days back my boss shared a website with me called SUBvert and I am glad he did that because this website made me think and helped  me realize what I really want to do in my life.

What is this website all about?

SUBvert is an online magazine and their aim is to interview creative, business and sports heroes, so people can learn about success from these people who actually has achieved it. They publish content that helps people make more money and have more fun doing work that they love.

They have interviewed people like:

  • Mike Shinoda – Linkin Park
  • Goldie – DJ / Producer / Musician / Actor
  • Anthony Bozza – Rolling Stone Journalist and author of several rock biographies

And many others.

We might not know half of these artists but the point is not that, the point is when you read their stories it motivates you to the core. You feel how passionate they are in their work and how dedicated they are to achieve it.

Somewhere down the line it forced me to think, what I am currently doing is what I want to do my entire life or I am forcefully doing it, if I am forcefully doing it then why am I not pursuing what I really want to?

I am sure these thoughts come and go in the person’s mind who really wants to do something but due to some reasons not fulfilling it. The problem with these thoughts is they fades out very quickly. The guy who started SUBvert is very well aware of these things and he doesn’t want people to fade these thoughts and wants them to push and do something about it. He wants them to achieve it.

You can also register yourself on the website where you receive mails saying secret tips which tries to solve all the problems and hindrances of the person because of which he or she is not getting into what their heart and soul really wants to do.

Isn’t it a super  idea of making people realize their dreams and keep motivating them to achieve it.

This website made me realize few points and I think, in some or the other way it will help you do the same.

So for all those who really really wants to achieve their dreams but for some reasons are scared of getting into it, this website is for you guys,


Indeed, Creativity has no boundaries.

One small idea can do wonders for a brand. It is not at all necessary to exploit all the media available to make your brand popular.

Somewhere in this world there is a lawyer called Sabina Stobrawe and she implemented this outdoor advertisement for her brand.

I know the medium used for the ad will be seen by very few people compare with any other media but the ad and the medium selected has high talking value to it. The fact remains, I saw the ad and now I am sharing it with you this itself proves the point that the ad has worked more than any other media.

What’s so unique about the ad? Hmm, I leave it on you to decide that.

How is it? Liked it? I liked it…

Let’s assume few things now.

Assuming this might be a commercial building. Assuming the building is higher than 2nd storey. Hypothetically, I go there for some work on the third floor, standing near the elevator I see this married couple’s picture and as elevator door opens the image goes apart. Till this time I don’t know why this picture is kept there but as soon as I go inside and see the message.

Sabina Stobrawe

Divorce Lawyer

2nd Floor

It wont hit me hard, but when you think about it again couple’s picture, then couple’s picture going apart and then a message saying Divorce Lawyer. The message will subtly hit you, when a married couple is about to apart there is only one person Sabina the Divorce Lawyer.

Simple message but shown in a smart way. It is very unlikely that whoever sees the ad will forget it and.

After seeing the ad I seriously felt, indeed,

Creativity has no boundaries…

Lavender Bough, What’s in the name?

I know it’s quite long that I haven’t written anything.

You can say, I don’t have time to write, hmm busy with loads of work, or you can say, I was just lazy to write, why you thinking, ask me I will tell you, the latter one is right. Sometimes it’s just so difficult to articulate your thoughts and write about something what you like. But I am trying to write as frequently as possible, I think I will start writing at least one blog in a week. Let’s see am not sure as of now. With me its likely to be lazy again.

Anyways let’s get back to the point which I want to share it with you guys.

Where I live there is an area called 90ft road nothing unique about that area. I have passed that street zillion of times from the day I was born but there was nothing unique about it till the time this monster was created. From last few years whenever I pass I feel something different. I feel some master piece has been created.

To give you a brief idea about 90ft road, it is a long stretch of road approximately 6 kms. In that stretch there is small stretch of 2 to 3 kms that stretch is called 90ft road. On one side there are residential buildings and societies and on the other side there is a temple rest it was a barren land but now there is this architectural beauty which has been created & it’s called.

Lavendar Bough

Suddenly a monster was created,

Lavender Bough is where people get married; oooops just kidding Lavender Bough is where people commit suicide. Ooops kidding again, forget it think whatever it suits you.

It’s a one stop destination for marriage people. They have halls for marriages and receptions. Then they came out with their own rooms so the hassle after marriage to go home and get ready for the reception is gone; now its no longer a concern. Of course after reception the hunt for hotels is also gone.

Once you have rooms to stay there is a need of a restaurant so they came out with that as well.

The point is, in this area or nearby areas there is no other place like this. One destination for the marriage day.

Of course there was a need of something like this but is it necessary that it will work if there is a need? Not really right but something worked for Lavender Bough. My question is what worked? Few things. Let’s figure that thing out….

It has to be marketed in a way that people think that Lavender Bough is also an option for these kind of  occasions.

What helped Lavender Bough ?

First the place is so larger than life. If you see from outside it is just magnificent. Mind Blowing is the right word.

See the pic below.

There is no other huge construction besides it. Lavender Bough is the only one. If there is nothing as beautiful around then it gives more appeal to it. Opposite to it, as I earlier mentioned there are old residential societies.

Second in the night when you pass from the place it has this Lavendar lighting (Hutch – pink) on it at three different points. The name is lit with the Hutch – Pink color and two circles above on the terrace are also lit with it. Color is such that anybody who is passing from the street will at least see it once.

Third and very important thing which helped Lavender Bough is the acceptance by early adopters they didn’t hesitate to try it. They tried it because of the largeness of the place or it might have happened that on the particular day rest all places were full and they preferred going with Lavender Bough. It is likely that this might have taken place.

People who tried and people who visited their marriage experienced the brand and spread the word about the place to their relatives and friends. Hence, Lavender Bough came into their consideration sets.

Fourth thing what worked was the acceptance of the name Lavender Bough. Where I stay majority of the people are Gujus. You might be thinking Guju area and English brand strange combination. Actually it is but it worked, English name got easily accepted then any other name. Gujus came out with their own unique name for Lavender Bough.

For them it’s not Lavender Bough it is Luuvandar Bauugh. Seriously when you ask somebody who are my mom’s and dad’s age they will tell you marriage is at Luuvandar Bauugh.

Suddenly an English Brand name got familiar with all Gujratis.

I think all these factors worked for Lavender Bough.

  • Of course the need was the main point
  • Then came the Largeness of the place which made it larger then life.
  • Color attracted prospects time and again.
  • Word of mouth played a critical role
  • And in the end ofcourse my favourite Luuvender Bauugh’ the name just killed it.
Ashish Shakya

Writer. Stand-Up Comic. Gulab Jamun Enthusiast.

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