Lavender Bough, What’s in the name?


I know it’s quite long that I haven’t written anything.

You can say, I don’t have time to write, hmm busy with loads of work, or you can say, I was just lazy to write, why you thinking, ask me I will tell you, the latter one is right. Sometimes it’s just so difficult to articulate your thoughts and write about something what you like. But I am trying to write as frequently as possible, I think I will start writing at least one blog in a week. Let’s see am not sure as of now. With me its likely to be lazy again.

Anyways let’s get back to the point which I want to share it with you guys.

Where I live there is an area called 90ft road nothing unique about that area. I have passed that street zillion of times from the day I was born but there was nothing unique about it till the time this monster was created. From last few years whenever I pass I feel something different. I feel some master piece has been created.

To give you a brief idea about 90ft road, it is a long stretch of road approximately 6 kms. In that stretch there is small stretch of 2 to 3 kms that stretch is called 90ft road. On one side there are residential buildings and societies and on the other side there is a temple rest it was a barren land but now there is this architectural beauty which has been created & it’s called.

Lavendar Bough

Suddenly a monster was created,

Lavender Bough is where people get married; oooops just kidding Lavender Bough is where people commit suicide. Ooops kidding again, forget it think whatever it suits you.

It’s a one stop destination for marriage people. They have halls for marriages and receptions. Then they came out with their own rooms so the hassle after marriage to go home and get ready for the reception is gone; now its no longer a concern. Of course after reception the hunt for hotels is also gone.

Once you have rooms to stay there is a need of a restaurant so they came out with that as well.

The point is, in this area or nearby areas there is no other place like this. One destination for the marriage day.

Of course there was a need of something like this but is it necessary that it will work if there is a need? Not really right but something worked for Lavender Bough. My question is what worked? Few things. Let’s figure that thing out….

It has to be marketed in a way that people think that Lavender Bough is also an option for these kind of  occasions.

What helped Lavender Bough ?

First the place is so larger than life. If you see from outside it is just magnificent. Mind Blowing is the right word.

See the pic below.

There is no other huge construction besides it. Lavender Bough is the only one. If there is nothing as beautiful around then it gives more appeal to it. Opposite to it, as I earlier mentioned there are old residential societies.

Second in the night when you pass from the place it has this Lavendar lighting (Hutch – pink) on it at three different points. The name is lit with the Hutch – Pink color and two circles above on the terrace are also lit with it. Color is such that anybody who is passing from the street will at least see it once.

Third and very important thing which helped Lavender Bough is the acceptance by early adopters they didn’t hesitate to try it. They tried it because of the largeness of the place or it might have happened that on the particular day rest all places were full and they preferred going with Lavender Bough. It is likely that this might have taken place.

People who tried and people who visited their marriage experienced the brand and spread the word about the place to their relatives and friends. Hence, Lavender Bough came into their consideration sets.

Fourth thing what worked was the acceptance of the name Lavender Bough. Where I stay majority of the people are Gujus. You might be thinking Guju area and English brand strange combination. Actually it is but it worked, English name got easily accepted then any other name. Gujus came out with their own unique name for Lavender Bough.

For them it’s not Lavender Bough it is Luuvandar Bauugh. Seriously when you ask somebody who are my mom’s and dad’s age they will tell you marriage is at Luuvandar Bauugh.

Suddenly an English Brand name got familiar with all Gujratis.

I think all these factors worked for Lavender Bough.

  • Of course the need was the main point
  • Then came the Largeness of the place which made it larger then life.
  • Color attracted prospects time and again.
  • Word of mouth played a critical role
  • And in the end ofcourse my favourite Luuvender Bauugh’ the name just killed it.
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    • K@$H
    • April 13th, 2010

    so true, It’s finally a name game, and so difficult for the Gujarati community to pronounce the word correctly – a tongue twister for many. I think something in the lines of Bhaveshwar Dham or Rameshwar Dham would have been apt considering the fact that the locality consists of nearly 95% Gandabhai’s.

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Ashish Shakya

Writer. Stand-up comic. General idiot for hire.

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