Why to lie when there is Teletransporter ?


I came across this activation long back but forgot to write about it, I thought about sharing it with you but somehow it skipped my mind. Recently in a meeting I came across this activation and I realized that I have to share it with you all.

A brand called Andes Beer did something which was impossible. There is an insight that girls don’t like their boyfriends going to bars or pubs with their friends. It is ok with them if they are going somewhere with their family or going to meet some relatives but with friends that too in a bar they can’t digest this. I am sure insecurity kills them….  That’s a different story if we boys get into it we can go on and on for hours.

Coming back to the point what Andes did was instead of men lying to their girlfriends they gave them teletransporter, a revolutionary invention cable of doing something impossible.

Teletransporter is basically a booth which gives them capacity to be somewhere else while being at a bar with their friends.

Have a look at the video, it’s simply mind boggling….

It’s one of the best activation I have seen and every time I see these kinds of activations the thought comes up that there is so much we can do with the help of technology, we just have to get an idea which has brand dynamics, cultural insight and ofcourse the client who sees worth in an idea.

By the way second phase of the idea has come out and it’s better than this one, will share it with you shortly.

Till then keep reading 🙂

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    • K@$H
    • August 1st, 2011

    good one!

    • Smita
    • September 15th, 2011

    Awesum

      • Punit Dawda
      • September 26th, 2011

      Thanks

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Ashish Shakya

Writer. Stand-up comic. General idiot for hire.

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Marketing is all about narrowing the focus

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