How Content Goes Viral ?


My earlier article was on Why This Kolaver Di ? People who haven’t read it then please have a look at it, the link is here ( https://itsallaboutbrands.wordpress.com/2011/11/24/word-of-mouth-will-spread-the-fire-why-this-kolaveri-di/ ). This article  is also dedicated to the Kolaver Di guys.

2.6 million in 5 days and reaching a mark of 16.25 million in just 20 days, it is simply remarkable. A guest living in Africa, lived her half life in Portugal & London is aware of the song, doesn’t understand the meaning of it but says it has very catchy tune.  She came to know about this song  from her South Indian friends who are living abroad but the point out here is, viral can reach to the audience who are not your primary target group, whom you don’t want to target but who cares if the medium is free and the output has far larger value then input then why not reach out to them and spread the word to more people.

One side Shahrukh Khan spends Rs 500 million for the promotion of his film Ra One is that justifiable or reaching to 16.25 million for free.. ? Ofcourse viral completely depends on the content what you are sharing with the world but how to identify that content, how to identify the content which is contagious… 

Is it just a medium where we have to try & see our luck that it spreads like fire or watch it getting doomed ? Or

Is there method to this madness ???? This question is hammering me from quite sometime now, recently I came across an article in one of the blogs which I follow regularly ( http://www.digitalbuzzblog.com/ ). Have a look at it and let me know is this process necessary to identify that if we have great content that will definitely will work or there is something more to it… ?

I think to start with this process & these reasons are very crucial but this is the only thing to spread the content like fire ? I don’t know. I am still searching for the answers but the following article is a sure shot a hygiene process that everyone should understand before sharing the Content through Viral… 

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Ashish Shakya

Writer. Stand-up comic. General idiot for hire.

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