Coca Cola happiness can also make you cry…. The OFW Project

Coca Cola open happiness campaign makes me smile whenever I see them, it always makes me feel why I am not part of this. There is someone who is really doing some kick ass stuff and has balls to do it something innovative every time with one concept in mind with ‘Coca Cola You Open Happiness’. Be it Coca Cola Happiness Machine or be it Happiness truck (different things pops out from it). All the people who experienced it loved it but it also became successful when the videos went viral on the internet.

With this campaign they have done something extra ordinary not that it is better than the earlier ones but surely it is as impactful as all the earlier campaigns.

Have a look at the video am sure you will love it…

Isn’t it insightful ?

OFW Overseas Filipino Workers who has gone abroad to work to give better future for their families. Haven’t seen their family for years, what best gift they can get in Christmas ?

Happiness in this case is making them see their family, to get them home this Christmas, something they cant afford to do on their own. That’s exactly what Coke did, not just making them come home and meet their family but giving that super experience from the day their ticket was booked till the time they met their family members.

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Ashish Shakya

Writer. Stand-Up Comic. Gulab Jamun Enthusiast.

Consumers & Brands

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