Coke did it again with Magic Machine…!


Brilliance is the word comes to my mind when I see what Coke is doing in different markets with Open Happiness, be it Happiness Machine or Happiness Truck or The OFW project and now the latest one Magic Machine. This time in Argentina.

I don’t have to say anything the idea is so simple & so well executed that it is self-explanatory. Have a look at the video.

What I really like about Coke activations is all their ideas are so simple but extremely unique so as soon as consumers experience it they don’t have a choice but to love it & share it with their friends.

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Ashish Shakya

Writer. Stand-up comic. General idiot for hire.

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