Simple but smart activation… An effective use of a scene or a dialogue between old couple, not on television but live in a shopping mall. We can also call this as mobile drama which the brand can showcase it at different touch points.
Brand placed the lovely old couple’s living room right in the middle of a shopping mall. The scene started with communication between the couple and gradually when people were intrigued to the scene they made it interactive session with the viewers and explained them about the benefits & ease of use of NetBank services.
By doing the activity they informed people that even old guys who are perceived to be technology challenged can use the NetBank services then why can’t you? The point is how beautifully they have explained it.
Have a look at it.