Archive for February, 2012

Andes Beer – The Great Escape

Andes Beer (Argentinean brand) did it again, this time not for only boys but for girls as well. Earlier they had created a beautiful machine for boys which can produce different sounds to make other person believe that they are really stuck somewhere so its impossible to reach to a particular place but the truth is they are chilling with their friends in a bar. To read about it click on this https://itsallaboutbrands.wordpress.com/2011/06/24/why-to-lie-when-there-is-teletransporter/

This time again they have made impossible possible, if boys or girls are forced to go to unavoidable social commitments like weddings, birthdays, anniversaries and other dreadful events they can be rescued by the rescue team depends on what they select. There are different options like Firemen, Magician, Toxicology etc.

Have a look at it…

It’s a brilliant concept & I think its one of the smartest activation ever of-course after the Andes Teletransporter.

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Coke Cola Happiness Machine now for couples…

I have been a fan of Coke’s idea of spreading ‘open happiness’ through their Coke happiness machine.  There are several ideas which they executed in different regions with Coke Machine. This time again they came out with a fab idea on Valentine’s Day.

Coke machine was installed in the crowded mall of Istanbul and those machines were designed just for the couples and there was only one way to get them working: people had to prove they’re indeed a couple.

Super thought, super idea, super execution & indeed it spread happiness. Have a look at the video.

Ashish Shakya

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