I have been a fan of Coke’s idea of spreading ‘open happiness’ through their Coke happiness machine. There are several ideas which they executed in different regions with Coke Machine. This time again they came out with a fab idea on Valentine’s Day.
Coke machine was installed in the crowded mall of Istanbul and those machines were designed just for the couples and there was only one way to get them working: people had to prove they’re indeed a couple.
Super thought, super idea, super execution & indeed it spread happiness. Have a look at the video.