Online CokeFM – Downloadable Concert


Coca Cola did it again…! They are just not stopping in doing all the innovative work. I wasn’t knowing that Coca Cola has their online FM station called Coke Fm. Online FM station is executed in Columbian market and they wanted to promote it that market.

So to promote the online Coke FM they took a popular local band and hosted a live convert on a stage that was suspended over 50m from the ground. If the crowd wants to bring the band down they have to download the songs on Coke FM mobile site. By downloading the songs on their mobile phones of the band which was performing, audience helped to lower the band to the stage.

Have a look at the video 

Coke got 50000 downloads in just one hour & loads of happiness to the crowd which is not quantifiable.

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Ashish Shakya

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