Rural Marketing in Rural India


Rural India is the main thing for brands to enter, not from now but it has been from quite sometime now. As modern India has been saturated & the market is becoming stagnant. Brand’s future is in Rural India. All brands in almost all categories want to have their cake from rural India.

But Rural marketing is not easy its vast because India has different countries residing in her & each state in India has diverse culture, behavior, they follow different religion, they speak different language or dialect, they follow different lifestyle. Marketers can not follow one formula to reach these people, every state has to have a different & unique formula.

So now the question is what will work in remote villages that don’t even have electricity ?

What kind of messages and activities will appeal the huge audiences that are not used to the advertising rhetoric ?

It looks complex & marketers makes it even more complex but recently got a video where Mr. Raj Kumar Jha National Creative Director Oglivy Action speaks on marketing in rural India & am sure it will keep you thinking that it is not that complex if you know the real problem.

Its a short video but has immense insights in it.

Have a look at it.


Advertisements
  1. No trackbacks yet.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Ashish Shakya

Writer. Stand-up comic. General idiot for hire.

Consumers & Brands

Marketing is all about narrowing the focus

South of the Border, West of the Sun

In a place far away from anyone or anywhere, I drifted off for a moment.

goodbadnews

yogesh dawda

The Wanderer's Thoughts...

With Love, anything is possible...

Gyaniz Blog

Ministry of Q&A

WordPress.com

WordPress.com is the best place for your personal blog or business site.

Mia Rose World

Mia Rose's official website

Paradisaic ADS - I could be Rwong!!!

The Thought behind myadpsyche is to create a community of professionals/beginners, genuinely interested in analysing ads and suggesting a better alternative... speaking out their PSYCHE

%d bloggers like this: