IT’S ALL GREEN, is that HULK ??


Almost after a year I am writing a new blog. Feeling really sad that I didn’t updated my blog regularly with new stuff, really sorry guys, this time I will try & share new articles more often.

You might be thinking what happened suddenly, saw some innovative on-ground activation that’s why I am writing the blog & the answer is NO. This time I didn’t found out any innovative on-ground activation but this time it is about a brand.

Recently I was watching television & came across a really nice advertisement but towards the end of the commercial it made me really worried about the brand & I thought to share my thoughts on the same.

I am talking about the brand called LINE, Line basically is an app which allows people to social network with their friends/relatives etc.

The main proposition of the app is that you can send voice messages to your friends, isn’t it great? I think it’s superb when you have cut throat competition from Blackberry messenger, What’s app, Viber & many other social network apps, here you have a differentiation with voice messages.

But, what to do when there is another brand (WE CHAT) with the same proposition of voice messages & have also started the communication before you have (also using power of celebrity).

I really think LINE should not change their proposition, it’s really OK if a second brand comes with similar functions/proposition but what is troubling me is, the personality of the brand LINE.

Please have a look at both the commercials:

Did you see the difference ?

Both the brands commercial are really nice, we chat has power of celebrity, it makes a difference but the impact is not that huge.

What will hurt the brand Line is, the personality of the brand by that I mean LOGO & the interface it is so similar to WE CHAT.

I understand Line is an international brand & can’t change their logo just because one brand has similar look & feel but please understand We Chat started before you & with power of advertisement & other media support they have created a position in the consumers mind. Now having the same color of the logo, having the same interface & also being the second entrant will confuse the customer & in this clutter environment & it will help We Chat.

India is a huge market & you have to customize the brand as per the Indian market. Even Mac Donald’s when they entered they were not keen to customize as per Indian market but we all know  what all customization they did for Indian consumers.

Right now I cant conclude with anything, just very keen to see the battle between these brands. What happens next ? how Line will over power We Chat or vice versa.

Line, with similar logo & color as the brand we chat,

We Chat having benefit of the first entrant & also having association with celebrities &  associating themselves with new Bollywood movies. Below few are We Chat advertisements with Bollywood movies.

Waiting to see how LINE grows in the India market.

Cola & Mobile war is really over now there is a war on apps 😉

Waiting to see a new song by Coldplay, ITS ALL GREEN feat HULK.  LOL.!

We Chat association with Indian Cinema

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Ashish Shakya

Writer. Stand-up comic. General idiot for hire.

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