For Your Eyes Only.! Samsung Galaxy S4

Yet again, came across a killer on-ground experience. This time it’s not Coca Cola but Samsung.

One messaged Samsung wanted to communicate that ‘Samsung Galaxy S4 knows when your looking at it’.  Samsung does communicate this message through television commercial but its more impactful when your engaging the consumers & if the idea is simple & hassle free then it gets huge word of mouth.

I am cent percent sure people who experienced this activation will spread the word to their friends & relatives. Trust me its not about winning the handset its about people have not experience something like this before.

The idea is to stare at Samsung Galaxy S4 for 60 minutes straight regardless of the crazy distraction by motorbike crash, hot dog vending guys on fire, fighting couples & guitar playing weirdos.!

Isn’t it simple, fun & intriguing.! Imagine you have to stand at the particular place & stare the device for 60 minutes & then suddenly you are distracted by the above guys & if you lose the eye contact you lose but if you go on for 60 minutes, bingo you take away S4.

The installation was placed in the middle of Zurich’s station.

Have a look at it, it’s simply superb.!

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Ashish Shakya

Writer. Stand-Up Comic. Gulab Jamun Enthusiast.

Consumers & Brands

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