What a thought…! It’s Simply Brilliant. I think this is one of my favorite on-ground activation. TNT Tv channel brand wanted to launch their channel in Belgium & they did this activity. Have a look at it. Its mind blowing!
I think they can do this activity in any country where they are planning to launch & trust me nothing can beat this idea.
In India similar kind of activity we call it as Street Plays & usually these kinds of Street Plays happens in rural areas or semi urban towns. I have seen Street Plays in India but what makes this activity unique is the content & the detailing of the execution. I think Street Plays can work anywhere be it metro cities or rural areas anywhere provided the content is relevant to the brand & it’s executed nicely.
Street Play should be an experience converted into content & this activity has done that & done it in a best possible way.